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What We Stand For

Our mission is to foster the adoption of slow fashion by offering ethical and sustainable goods consciously designed to last a lifetime.

Our Origins

Emerald Lake, Canada @Guidage

Turning the Tide

We initially began with a simple goal to make a more sustainable baseball cap. We wanted to offer a symbolic accessory that could be casually worn by literally anybody, no matter your gender or size. We continue to promote this philosophy as we introduce new products to the world.


We analyze every detail, looking for ways to improve. We just want to do what is best for people and the planet.
Through all of our ups and downs, our goal is to learn from this journey and raise awareness for our cause.

We preach honesty amongst our colleagues, suppliers and community.

Our passion for thoughtful gear fuels us to bring more ambitious ideas to the table.
Madeira, Portugal @VinceMoPhoto

F*ck Greenwashing

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