Free shipping on orders over $50 in Canada and the U.S.A.

What We Stand For

Our mission is to foster the adoption of slow fashion by offering ethical and sustainable goods consciously designed to last a lifetime.

Our Origins

Emerald Lake, Canada @Guidage

Turning the Tide

We initially began with a simple goal to make a more sustainable baseball cap. We wanted to offer a symbolic accessory that could be casually worn by literally anybody, no matter your gender or size. We continue to promote this philosophy as we introduce new products to the world.

Our DNA

Sustainability
We analyze every detail, looking for ways to improve. We just want to do what is best for people and the planet.
Adventure
Through all of our ups and downs, our goal is to learn from this journey and raise awareness for our cause.
Transparency

We preach honesty amongst our colleagues, suppliers and community.

Creativity
Our passion for thoughtful gear fuels us to bring more ambitious ideas to the table.
Madeira, Portugal @VinceMoPhoto

F*ck Greenwashing

Shopping cart

0
Add 50.00 $ CAD more to unlock free shipping (Canada & USA only)
0%
image/svg+xml

No products in the cart.

Continue Shopping

Stay in the Know

Subscribe to our newsletter for product launches and exclusive sales.

You can unsubscribe anytime.